After creating your Facebook ads?
Walk away from them.
Take some time to separate yourself as a MARKETER from them.
Go back and read them again, this time trying to think like your ideal CUSTOMER.
Would this ad catch your attention?
Would the headline stop you and pull you into the ad, further?
Seeing the ad from your markets viewpoint can help you determine if you’re appealing to the needs/wants/problems/desires of your prospect.
Putting yourself in your prospects’ shoes is one of the most profitable things you can do.
So after you create your ads… step away.
When you re-read them, think like a fish… not a fisherman.